Business and Digital Marketing Specialist Program
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Start your journey toward a new career today by requesting program details.
Learning Options
Many Eastern College students are pursuing a new career by continuing their education through online learning. Our goal is to ensure our existing and new students continue to work toward their new career and a brighter future.
This program is offered in a variety of learning formats. In New Brunswick, you can learn online with live, scheduled classes, enabling you to learn from anywhere. In Nova Scotia, this program is offered only on-campus. You can also learn online at your convenience at a set weekly pace with our online self-study option.
Available Learning Options
At Eastern College, you can choose the learning option that meets your needs. This program is currently available in:
Online: Remote Classes
Instructor-led classes on a set schedule, held remotely live on video over the Internet
Duration: 61 Weeks
Internship: 12 Weeks
On-Campus
Instructor-led classes held in-person at one or more of our 4 campuses
Duration: 61 Weeks
Internship: 12 Weeks
Online: Self-Study
Instructor-led classes on a set schedule, held remotely live on video over the Internet.
Duration: 33 Weeks (FT)
Internship: Unavailable
Digital marketing and search engine optimization (SEO) are cost-effective and measurable ways to reach an audience. As a Business and Digital Marketing Specialist, you will monitor market trends, create advertising campaigns, develop targeting strategies, and work with the company to develop more awareness of what they offer.
With Eastern College’s hands-on Business and Digital Marketing Specialist program, you can get the knowledge and experience you need to pursue a rewarding career.
With modular learning, hands-on training, and job placement assistance, you will feel prepared and supported to pursue your career goals upon graduation. Contact us today to find out more about professional Business and Digital Marketing Specialist training and start down your path to success.
Financial Aid available to those who qualify.
Why Become a Business and Digital Marketing Specialist
COMPETITIVE SALARY
Business and Digital Marketing Specialists’ salaries reflect the demand needed for skilled professionals. According to ‘Job Bank’ Canada, the median hourly wage for a digital marketing officer in Nova Scotia is $25.76 per hour**. With additional experience or specialization, you could earn up to $43.27 per hour**.
PURSUE A GROWING FIELD IN CANADA
Digital marketing has become a core component of an organization’s online platform. As more businesses in Canada acknowledge the importance of a strong digital marketing strategy, the demand for skilled Business and Digital Marketing Specialists will continue to grow.
ADVANCE AND GROW
As the digital marketing industry grows and changes, there’s always something new and exciting that you can learn. If you are entrepreneurial, you could even start your own digital marketing business! Invest your time in a career that excites you and where you can continue to build on your future earning potential.
WORK IN ANY INDUSTRY
As a Business and Digital Marketing Specialist, you can choose to specialize in a field that matches your skills and passions. Every industry needs digital marketing professionals to help create an online presence for their business. You’ll be in-demand in practically every industry, including consumer goods, oil and gas, financial services, and much more.
Get Program Details
Click the button below to request details about our Business and Digital Marketing Program including:
What Our Graduates Say
Anthony Waddell
“Great atmosphere and caring staff”
The material that is taught is always hands-on and allows students to stay ahead of the “curve” in their career choice. Great atmosphere and caring staff make for an exceptional vocational college.
Joy
“Great classes, and still so many months to go!”
Wonderful staff, great classes, and still so many months to go! I’m sure they are going to be fantastic. If you’re looking for a school, this one is the best!.
Devon Green
“I was given the tools to be successful”
I am so thankful for the people and the education I received at Eastern College. I was given the tools to be successful and create an income off the education I received. Not only did this school land me the career I have now, I have life long friendships with the people I met here! I highly recommend this school !
Why Study to Become a Business and Digital Marketing Specialist with Eastern College
112-WEEK FIELD PLACEMENT
This Business and Digital Marketing Specialist Diploma program (excluding self-study) includes a 12-week internship at a business or organization within the industry. You’ll enhance your skills, make industry connections, and feel more confident pursuing your career.
2FAST-TRACK TRAINING
You will receive the job-specific skills you need to get into your career within a condensed amount of time, so that you can get to work right away. Get job ready faster!
3ONGOING CAREER SERVICES
Eastern College offers job placement assistance and ongoing Career Services to all of our graduates. Get expert advice on how to nail interviews and take your resume to the next level. You’ll feel prepared to enter your chosen field with our Career Services team on your side.
4HALF-DAY CLASSES
At Eastern, you’ll only put in 4-hour days, so you’ll have the flexibility you need for your busy life. With half-day classes, you can continue to put your energy into what matters most in your life.
5MONTHLY PROGRAM START DATES
At Eastern College, we have programs that start monthly so you never have to wait long to start your learning journey.
6MODULAR LEARNING PLATFORM
When learning at Eastern, you will never feel overwhelmed in your program. You will complete one course at a time, allowing the focus to be on excelling in your studies.
Get Program Details
Click the button below to request details about our Business and Digital Marketing Program including:
Not Sure You’re Ready for Career Training?
Take the Eastern College “Career Training Readiness” Quiz
This fun online quiz takes 3 minutes to complete, and you’ll get a personalized report. Identify your strengths and social style, plus the training and positions you’re best suited for.
Becoming a Certified Digital Marketing Specialist
The Business and Digital Marketing Specialist program at Eastern College provides the foundations in business and marketing combined with online SEO marketing tactics that help drive business growth.
Digital Marketers enjoy a creative, exciting, and changing field where new opportunities are being created every day to build fanbases and market in new ways. This field requires people of all stripes and strengths; no matter if you are artistically creative, or more of an analytical problem solver, there are tasks in digital marketing that highlight your strengths and passions.
Career-Ready Skills You’ll Learn
This program covers the essentials of SEO and social media marketing while exploring the principles of content optimization and analytics. Explore content strategy, ranging from how to develop content for specific target audiences to measuring the impact and results, email marketing at the conversion and retention stages, and how to create, execute and measure the results of email campaigns.
You will also gain skills and knowledge on:
- Display advertising campaigns using Google Ads
- Constructing and optimizing pay-per-click Google Ads and techniques on marketing spending and budgeting
- Online reputation management using real-life case studies
- Search engine analytics using Google Analytics to evaluate audiences and conversions, measure acquisition success and utilizing results for planning and budgeting
Techniques on social platforms such as Facebook, Instagram, Twitter and Snapchat, to deliver targeted content and impact interactions between businesses and consumers
Career Opportunities
As a Business and Digital Marketing Specialist graduate, you will qualify for positions such as:
- Digital Marketing Specialist
- Social Media Coordinator
- Integrated Marketing Strategist
- Email Marketing Coordinator
Is Business and Digital Marketing Training Right for You?
If you’re interested in learning more about Business and Digital Marketing career training at Eastern College, fill out the form. A helpful Career Advisor will assist with everything from career questions to financial aid and help you discover the perfect career path for you.
*Program length when completed in normal time
** Source: https://www.jobbank.gc.ca/wagereport/occupation/296285
For immediate questions, give us a call at:
- Fredericton: 506-705-2320
- Saint John: 506-799-4150
- Moncton: 506-804-4427
- Halifax: 902-701-9335
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